Our Portfolio


Biologiko Chorio (https://www.biologikoxorio.gr/) operates the largest retail chain of organic products in Greece currently comprising of 19 operating stores in the greater Attika region as well as 6 more under development. Biologiko Chorio, having developed significant proprietary know-how in the field of organic products, has invested in recent years in the proper education of the consumer and has effectively supported Greek bio-producers and representatives.

WebHotelier (www.webhotelier.net), a leading provider of integrated solutions for hoteliers, equips more than 8,000 partner tourist accommodations in Greece, Cyprus, and 50 other countries with a range of innovative tools and applications to increase direct online bookings and maximize sales and profitability.

PrimalRES (www.primal-res.com) represents the center of the online distribution network for more than 5,000 tourist establishments, offering advanced yet user-friendly channel management functions to achieve more efficient management of online sales and more effective strategy implementation via a central platform, combining technology with high level support and consulting.

Matrix Pack (https://www.matrixpack.gr) was founded in 2009 in Greece and is one of the largest European producers of drinking straws and other disposable products. The company operates state-of-the-art production facilities in Greece and Bulgaria and a sales network covering more than 50 countries worldwide. Exports account for c. 75% of 2021 revenue. Matrix Pack’s core product category is paper drinking straws, a new, innovative and sustainable solution that has become the dominant alternative to plastic straws due to either legislative or consumer trend changes.

Surprice Group (https://surpricecars.com/) is engaged in the short-term car rental business through a worldwide franchise network, the management and operation of which is supported by an internally developed IT platform connecting the network to global online travel intermediaries.
The Group has developed an extensive network numbering over 40 franchisees with presence in 32 countries (21 in Europe, 4 in Asia, 4 in Africa and 3 in the Americas), in over 150 locations, operating a total fleet of over 8,000 cars. In addition, the Group operates directly 3 rent-a-car (RaC) stations in Greece located in Athens, Heraklion and Chania as part of Surprice’s franchise network.
Surprice Group has partnerships with some of the most globally acknowledged OTAs such as Booking (RentalCars.com), Expedia, Cartrawler and DoyouSpain.